Marketing Manager - Hotels

We seek a fun loving, team oriented marketing professional. The role will report to the Corporate Director of Marketing and handle a multitude of projects, working with a variety of internal customers as well as internal and external resources.

This position provides strategic guidance and tactical execution on hotels and restaurants marketing performance. Experience and good working knowledge of social media, public relations, digital and email marketing are essential to succeeding in this role.

In addition to leading and developing coordinators, this position will act as a liaison by developing and maintaining standards and processes pertaining to marketing efforts.

WHAT YOU WILL DO: 

Support development and execution of comprehensive marketing plans across properties/locations with delegation to and assistance from coordinator-level.

Identify digital opportunities across properties to improve. Research and present solutions to Director of Corporate Marketing and VP of Marketing. Handle contract negotiations, implementation and solution implementation and then adoption by properties.

Experience managing agencies, able to communicate client needs, and strategies new opportunities.

Maintain excellent level of understanding in knowledge of Marriott, Hilton, Hyatt and IHG marketing resources, tools and programs.

Responsible for training, development and oversight of marketing coordinators who report to this role.

Serve as liaison to PR agencies, media agency, and creative agencies regarding promotional activities to include print, online, digital media, and direct mail.

Oversee the development and production of promotional and collateral materials.
Research, analyze, and monitor various environmental factors, technological developments and changes in market trends to capitalize on opportunities.

Oversee and manage online listings for designated properties.

Oversee ad and email creative for properties, ensuring advertising deadlines are met.

Oversee and analyze online reputation management through Revinate (vendor) or other services.

Participate in marketing/revenue and sales meetings and events as needed.

Analyze metrics and provide insights to improve.

Provide monthly reporting to primary stakeholders on property and at the corporate offices.

Lead a team of marketing coordinators by providing direction, oversight and development to increase productivity.

Develop and maintain standards and processes pertaining to marketing efforts.

A great desire to learn on the go to improve work flows, a strong attention to detail, the ability to follow through and complete projects to best-in-class standards.

Other tasks, there will likely be many, as assigned.

WHO YOU MUST BE:
A Bachelor’s degree is preferred in a related field of study, it will likely be what you did outside of class that qualifies you for this role

Five years of getting paid for your marketing skills, ideas and input is required

The ideal candidate will have a passion for service and hospitality, they will likely possess experience in for-profit hospitality ventures/industries

Proven success motivating, engaging and supporting a team. Past team members should be your best references.

This person will be able to "get $#%* done" based on past project management experience and success

Must be tech savvy, IF we have to explain or list the software, systems, hardware and/or apps you use, you might not be "tech savvy"

Experience with CRMs and how to be engaging but not "Junk Mail" or "Always Block Sender" material 

Mature enough to realize work travel is a pain but willing to do it up to 20% of the time, if needed

Must be a strong communicator, able to connect with all levels, demographics and audiences both verbally and in writing, both short (social media) and long form

Attention to detail is a personal way of life, you are ideally a planner, maybe even obsessive to a point you drive friends and family crazy, at times

Strong interpersonal skills, people should like you, really-really like you

Able to work in the "Circus World" of Marketing, running multiple projects (acts), juggling a variety of priories (with the occasional chainsaw thrown in) and squeeze it all into a small timeline/budget (like 14 clowns in a VW bug)

Able to follow directions but creative enough to push the envelope and possibly their luck